It’s safe to say that women are no longer living inside society’s preconceived box of expectations and stereotypes – look at International Women’s Day for a taste of the achievements made despite unwelcome bias. Their #ChooseToChallenge theme is all about challenging gender stereotypes, bringing attention to sexism and putting your hand up to call out inequalities to create a more inclusive world. Where better to plant the seed of feminism and awareness than in the biggest learning curve in life – during childhood?

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